1,500 m² more forest and 11.68% more visibility
1,500 m² more forest and 11.68% more visibility
The demand for sustainable solutions has been increasing in recent years, even among companies. This prompts them to explore innovations that are not only beneficial for their marketing but also for a greener future. De'Longhi, a specialist in coffee equipment, chooses to collaborate with Click To Tree for this reason. Thanks to our unique tool, they are now contributing to the environment while gaining more online visibility.
About De’Longhi
De'Longhi is a well-known international brand specialized in the production of household appliances, including coffee machines and kitchen equipment. They have a passion for sustainability and a strong environmental consciousness. That's why De'Longhi wants to leverage their brand name to create a positive impact on the planet while enhancing their online presence and customer engagement.
Sustainability and marketing
go hand in hand
Click To Tree offered De'Longhi the unique opportunity to achieve their sustainability goals by planting trees and simultaneously boost their online advertising. How exactly? It's simple. For every click on a Click To Tree ad, De'Longhi's website visitors contribute to tree planting. Our tool bridges the gap between online advertising and tree planting, making this investment beneficial not only for marketing purposes but also for the planet.
Positive impact on the environment and marketing
Thanks to the collaboration with Click To Tree, De'Longhi has successfully planted over 1,540 m² of forest, which translates to 154 trees! They have also achieved significant benefits in terms of brand visibility. By integrating Click To Tree with Google ads, De'Longhi generated an impressive additional 110,020 ad impressions, representing a display rate of 11.68%.
Thanks to this high display rate, the competition in search results was pushed away. De'Longhi was able to enjoy a prominent presence at the top of Google's search page, with their brand appearing first when potential customers searched for their company name or related terms.
This increase in brand visibility has resulted in over 5,912 additional website visits, confirming the effectiveness of the campaign in driving traffic to De'Longhi's online platforms. De'Longhi not only achieved their sustainability goals but also strengthened their marketing efforts and gained a competitive advantage.
The collaboration between De'Longhi and Click to Tree is a successful example of how companies can integrate sustainability into their marketing strategy while making a positive impact on the environment.
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The collaboration between De'Longhi and Click to Tree is a successful example of how companies can integrate sustainability into their marketing strategy while making a positive impact on the environment.
- Delonghi
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